These are the two layouts I went back and forth between. While I really enjoyed the colors on the right hand side, I didn’t think it embodied the company. It looks more etsy-established rather than long-running, local NYC manufacturer.
For this round of mockups, I really, really wanted the site to have character. I think I may have overdone the character, but it’s getting there. These comps have hard focus on continuity with the grid. Each layout follows the grid accordingly and only has the UTMOST important information on it, no fluff pieces.
The color scheme, green, purples and muted tones, really reflects the locality of the company. I think these two colors work well along the muted tones in bringing out the subject of my website.
I also started on my wireframes. Here is just the homepage for now: